“Too Good to Be True?”: The Filtered Showerhead Designed by Two Brothers from California Is Quietly Disrupting the Bathroom Industry

Alyssa Martin

By Alyssa Martin – Home & Lifestyle Contributor

We Investigated the Story Behind the Viral Serein® Showerhead That’s Selling Out Across the U.S.—And What We Found Surprised Us

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When I first heard about the Serein Filtered Showerhead, I rolled my eyes...

Yet another Instagram-famous gadget claiming to “transform your shower,” give you glowing skin, soft hair, fix your water pressure, clean your water, and probably make coffee while it’s at it.

We’ve all seen it before. And it’s usually just marketing.

But this one felt... different.

For one, the product wasn’t from a giant brand or some drop-shipped factory knockoff. It was created by two brothers from El Rio, California, who had no marketing team—just a garage, engineering backgrounds, and a serious grudge against America’s outdated shower setups.

- They claimed they had solved a 60-year-old problem.
- They said their design was “built specifically for American homes.”
- They said it didn’t need tools. Or extra parts. Or ugly attachments.

So we dug deeper. And honestly? What we found shocked us.

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The Story That Turned Our Skepticism into Curiosity

Ben (45) and Vick (42) Moreno didn’t set out to start a business. They were raised by their grandparents in El Rio, a little-known California town where showers weren’t luxury—they were survival.

Their grandfather Luis, a plumber back in the 1960s, saw firsthand how bad water could destroy pipes, ruin hair and skin, and wear out fixtures. Filtered showers weren’t even a thing back then—and when they finally appeared decades later, they came with a new set of problems: bulky attachments, leaky seals, painful installs, and designs that didn’t fit U.S. bathrooms.

Luis tried every fix under the sun. Nothing worked.

He used to grumble: “These things were never made for homes like ours.”

Ben and Vick never forgot those words.

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From Struggling Students to National-Level Engineers

Despite learning disabilities that made school hard—especially reading—both brothers made it to Cal Poly San Luis Obispo, where they studied mechanical engineering and water systems.

They beat the odds and landed jobs at Kohler, one of America’s most respected names in plumbing and water technology.

But they didn’t just build bathroom products.

For over a decade, Ben and Vick worked on some of the company’s highest-level water flow and filtration projects—including a federally funded initiative to evaluate water standards and plumbing compatibility across all 50 U.S. states.

Their breakthrough? A realization no one else in the industry seemed to talk about:

America doesn’t have a water problem. It has 50 different ones.

Some regions suffer from heavy metals, others from high chlorine. Some homes have extremely low pressure, while others experience frequent surges. There was no single product that solved all of it.

But Ben and Vick had access to nationwide infrastructure data, internal testing labs, and the most advanced filtration tech in the industry. They earned innovation award nominations, co-authored patents, and quietly became two of the company’s most trusted problem-solvers.

Still, one question haunted them:

“We’ve been building for billion-dollar brands. But who’s building for people like our grandparents?”

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Then, in 2023, they walked away from their careers—not to get rich, but to fix what no one else would.

They returned to their grandfather’s garage. And over the next year, they dedicated themselves to solving a problem 60 years in the making.

Their mission wasn’t just to create a better shower. It was to build the first filtered showerhead designed from the ground up for America— all of America.

- Not a one-size-fits-all import.
- Not another awkward add-on with universal parts that almost fit.

But a beautifully engineered, U.S.-standard, true national-fit product that delivers clean, safe, comfortable waterno matter where you live.

From New York City apartments to Texas ranch houses. From high-rise condos in Seattle to cabins in the Rockies.
Serein was built to fit them all.

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What Makes Serein So Different?


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No Ugly Attachments

The filter is hidden inside the showerhead in a sliding tray.
No tools. No plumbing. No mess.

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Built to U.S. Specs

Designed specifically for American wall-mounted arms and water systems—tested to perform from low-pressure apartments in New York to hard water suburbs in Arizona.

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One-Minute Filter Change

Just pop open the side tray, slide in a new cartridge, and close.
No disassembly required. Ever.

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NSF-Standard Filtration Tech

Combines KDF-55, Activated Carbon, Calcium Sulfite, and Vitamin C to remove 99% of chlorine, metals, odors, and other skin-damaging impurities.

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Three Jet Modes

Customize your shower with Rain, Mist, or Massage.

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Installs in 1 Minute or Less

If you can screw in a light bulb, you can install Serein.

Real Customers Are Feeling the Difference

⭐️⭐️⭐️⭐️⭐️
- Emily R.
“My hair feels better after one week. Softer, less frizzy, and I don’t need leave-in conditioner anymore.”
✔ Verified Buyer
⭐️⭐️⭐️⭐️⭐️
- Maria P.
”We had hard water issues for years and tried 3 different filters before this. Serein is the only one that actually fit and looked good.”
✔ Verified Buyer
⭐️⭐️⭐️⭐️⭐️
Jason M.
“I was nervous about installation, but it literally took me 4 minutes. And it swivels perfectly. No leaks.”
✔ Verified Buyer

We were ready to debunk this product—but Serein delivered on every promise. The only drawback? It’s been selling out fast...


A One-Year Anniversary That Might Break Their Inventory

This April marks the 1-year anniversary of the Serein launch.

What started in a garage is now quietly becoming one of the most recommended bathroom upgrades of the year. Thousands of homes across all 50 states are using Serein. Reviews are glowing. Water is cleaner. Showers are better. And Ben and Vick?

They’re stunned. And grateful.

To celebrate, they’ve opened up a limited-time offer to thank their community and give new customers a chance to try Serein before they have to pause sales again.

Here’s What’s Available—For Now:

  • 50% OFF the original $99 price — now just $49.95
  • Includes pre-installed filter, plumber’s tape, wrench, and how-to guide
  • 60-day risk-free trial (return it if it’s not the best shower you’ve ever had)
  • 2-Year Warranty
  • Ships from their U.S. warehouse in Oklahoma with 2–4 day delivery

Ben said it best:

"Every time I see someone tag us or leave a review, I think of my grandpa and how proud he’d be. We never thought this many people would care."

Serein Final Thoughts

Final Thoughts:

Worth It ???

Yes. And not just because the filter works, or the pressure is amazing, or the install is foolproof.

Serein isn’t a gimmick.
It’s a quiet, beautifully engineered solution to a messy, overlooked problem.

And if the current wave of buyers is any sign, it may not be in stock much longer.

⚡️ Check Availability & Claim the 50% OFF Deal →

🚚 Free 2–4 Day Delivery Across the U.S.

The Only Filtered Showerhead Designed for Real U.S. Homes.

✔ 50% OFF – Today Only
✔ Free 2–3 Day U.S. Shipping
✔ Built-In Filter — No Tools Needed
60-Day Risk-Free Trial
⚠️ Inventory Running Low — Claim Yours Before It’s Gone!
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