
Why We Created Serein
Inspired by real problems, crafted for meaningful solutions.

Hi, we’re Vlad and Alex.
As parents, we’ve both faced the same challenge—when our kids were little, they struggled with skin issues caused by poor water quality. We tried all kinds of solutions, but nothing seemed to really work. It was frustrating because all we wanted was something simple: safe, clean water for our families.
That’s what inspired us to develop our own products. We wanted shower filters that actually made a difference, not just for us but for anyone who cares about healthier skin, hair, and overall well-being.

When it came time to name our brand, we chose Serein—a word that describes the fine, gentle rain that falls after sunset. To us, it symbolizes the calm, refreshing feeling of pure water, the same experience we want every customer to enjoy with our products.
What started as a solution for our kids has grown into a small, family-driven business where we put care into every detail—because we know what it’s like to want the best for your loved ones.
Thanks for being here and trusting us with your family's shower experience. It truly means the world to us.